Month: August 2014

Future Implications

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Future Implications.

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Future Implications

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With social media and the landscape of it always changing, it is hard for a company to try to stay ahead, if anything they are just barely getting by and keeping up with all the trends and changes.  When social media first started such as Facebook, only college students could sign up using their college email address. At the time, I rarely got on and used it. It wasn’t until after college or when I graduated back in 2008 that I started to use Facebook often. I was mainly using it to stay in touch with friends from college as well as high school to see how they have been or what they are up to. Now, Facebook is used to share photos and videos and that is all I pretty much see. Also companies have created their Facebook accounts and use it to post pictures of new products or contests that they have on giving away product and get people engaged by saying a winner who shares their post will win this new sweater. But, how do they choose? Do they close their eyes and scroll through their page and place a finger randomly on a name?  Some may not wonder as much as I do but honestly, how do they pick a winner? 

Possibly when a site announces their winner they could give an insight on how they picked and maybe if there is a secret to winning. But who knows, maybe I just really wanted to win those new boots. Some implications a company can do to help launch their brands is by one, having the free social media accounts and use all of them to reach their whole audience but they also must remember why they are posting and running their business and have their values relate to what the post. If someone opened a nutrition shop, don’t say your opening because fitness and health is in but your beliefs and values on why you want to expand and help people live a healthier lifestyle. 

Another implication for a brand to try to incorporate into their social media strategy is to post things or discuss topics other than just their business. You own a clothing line or a boutique, your fans get that but try not to overfill their page with your contests or your new item of the day. Post an interesting article about a fashion trend or a celebrity who’s style matches the clothing line you are trying to sell. You want your fans and followers to see more unique posts, this will help you stand out just a little bit more than some other boutiques and could gain more followers if your post has been shared. 

Viral Marketing Initiatives

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When you see videos about certain topics, what makes you really want to share this video or song that you heard? Do these media files mean something to you or you want to share to others the knowledge you just learned about a new feature on a car or a new cell phone that is about to come out. As social media grows and the capabilities with it, you see more videos being shared on Facebook or more short videos posted on someones Instagram account. About a year or more ago, I didn’t see that many videos being shared on my Facebook feed but now honestly that is all I really see. I don’t see posts about someones day or updates with their new job or status of where they are. People like to share commercials or short clips that are interesting to them they want to feel as if they are influencing someone with the video that just influenced them.

Companies are recognizing this and are taking action on the marketing initiative of viral marketing. The media needs to have certain characteristics for consumers to be interested and want to then share it with thier friends and peers.  Some of the characteristics are Humor, Interactivity, relevant to ones ideas and opinions and easy to share. One other characteristic that I see more often are the campaigns where the brand is needing votes or Social Commenting. The only way to recieve more votes is by sharing. With the help of social media people are able to start thier own businesses and in order to help get thier website viewed or shared, they look to Facebook or Twitter to help market their brand. A good example is a new boutique, the new owner wants to build her brand and build new customers so, what easier way can she do this? Open an account with Facebook for her new boutique, invite friends to like this page and start posting the “like and share to win this new sweater”. People like free things so people will help market this new boutique and in hopes grow brand awareness. Once this page is up and running, it is important to have the widgets on there to help link to other social media sites such as their Twitter page and if they have a Pinterest as well. Widgets are very helpful and easy, if a new consumer is on this site and sees an item they like, click on the “share” option for that specific social media site and it will post to their own profile such as Facebook. That was pretty easy to do.

In regards to other marketing initiatives, it doesn’t need to be about certain brands or products but it can be about an awareness or support to certain groups who are trying to make a difference. I see a lot of non-profit organizations moving towards viral marketing or sharing of videos to help bring awareness to the surrounding communities. People in return want to share these videos or feel a connection to the cause. There are other videos that are about people who may not be as fortunate in certain ways or be seen as they want to be seen. The below video really hits close for me in regards to my father with a disability which he has had since a young teen. These type of initiatives are to spread a good cause or view for others as some people trully don’t know some of the hardships or the smallest things can mean so much to others.