The industry I work in is very particular in guideline and rules that they must oblige to especially since we do work with the state. Working in the marketing department we do use the basic strategies to grow business and go off a budge every quarter but unlike other companies I have worked for there are limitations to what we can do to help market our business to our target audience which is low income families who look to us to help them be able to provide a good health care system for their children. A lot of us may take this for granted, we may have decent jobs which provides a healthcare plan as a benefit for working with that company or putting in those long hours so in return we are provided a medical plan and can be able to provide a decent healthcare for our children. Then there are those families who work just to get by to provide the most basic needs that a family needs to get by and they think about a doctor’s office only when their children get sick. That’s where my company comes a long, working in the marketing department we do utilize typical marketing strategies on how to gain more membership and retain our membership but we are also VERY aware we are limited to what we can use as a marketing campaign. Social media, the easiest and most affordable marketing plan out there, it is free to create a Facebook page, a Twitter account and of course You Tube but due to our regulations and compliance guidelines we are limited to use these options. We do have a Facebook page with about 1500 likes, now for a company that isn’t to high but as a company we don’t count on Facebook as much as we count on being out in the community talking to our target audience but we do utilize it for the fact it is a way to reach our members and community partners.
A great example that I can use is Twitter, a coworker of mine is a marketing representative in our rural service area of Texas and for anyone who has driven in my wonderful, large state can understand that it takes forever to drive to one side of the state to the other but this representative is responsible for covering about 30 counties in her market. We do sponsorships and foundations as a company and this is a big deal for us especially at the end of the year with our Foundation Pieces, she used Twitter to locate a non-profit agency in one of these small towns to nominate them for their work they do in the community and what they can provide to the public for a Foundation through our company. When I spoke to the organization’s main contact she was so happy to hear about this and mentioned how she found out that they were found on Twitter. It is honestly a great feeling hearing from these organizations on how much they appreciate any dollar amount they are given as they solely relies on special funding from the state and companies like us. Just like Facebook our companies Twitter account has about 1,000 followers but we are a HMO for Medicaid and Medicare as compared to Cigna which is a commercial insurance company they have about 8,000 followers. My industry does rely on social media applications but not to the full extent as commercial companies do, we have offices in 13 states but only one office uses and has access to update these accounts on Twitter and Facebook while we focus on being out in the community reaching out to people who may need helpful information and once they can become familiar with who we are then they will want to start following us on Twitter or see what healthy tips we may have on our Facebook account.